Video. We all know that people – and that includes customers and prospects – love videos. The energy, the visuals, the dialogue, the cat tricks, and the fact that people just like to look at things make videos the most powerful way to get your message across.
Unfortunately, knowing this didn’t mean we had a company video at Transwall. In our case this was particularly frustrating since we have such an array of beautiful products and installations. Why not? It never got off our ’roundtoit list.
You know about ‘roundtoit lists. I’m sure you have one. It’s the list that has all the things we know we should do, but just haven’t gotten ‘roundtoit.
We know that video is preferred on the web and improves search results. We know that video tells a story more effectively than other methods. We also know that video needs to be good to make the impression you desire, and that’s not cheap. And we know that most people do not have appearing in a video on their bucket list.
Making a company video just hung around on our ‘roundtoit list.
Luckily, we have some excellent advisors. They helped us think through our dynamic new website and get it designed, built, and launched. As soon as the new website project was underway, the talk turned to the need to have a company video featured on the site. My ‘roundtoit finally rolled to the top of my get-it-done list.
Happily, I am part of Awarely, an organization that blends the best of executive networking and exceptional video production. First they helped me complete a personal video interview to see how it would work and if I’d like the result. It turned out so good that I invited the production crew to our facility.
I’m pleased to announce we finally got ‘roundtoit and now have a wonderful company video on our website. It turned out to be an easy process and lots of fun.
We’re receiving great feedback. Viewers like it. They’re getting a better picture of who we are and why we’re the best at what we do: walls, glass fronts and related products. The video brings us to life in a way that photographs and written words just can’t.
Best of all, in spite of some initial discomfort at having to appear on screen, our people now speak with pride of how cool it is to have our very own movie featuring…them.
Community Behavioral Health (CBH) enlisted Kitchen & Associates to renovate and design their new 11th floor space at 801 Market St., Philadelphia, PA. Kitchen & Associates selected Corporate Facilities, Inc. of Philadelphia (CFI) to outfit and furnish the new space.
CFI partnered with Transwall to supply the demountable partitions. Transwall’s Doimo Wall System provided a seamless solution, integrating both 500 linear feet of glass fronts and 250 linear feet of solid demising walls.
CBH is a not-for-profit 501c (3) corporation contracted by the City of Philadelphia to provide mental health and substance abuse services for Philadelphia County Medicaid recipients.
For a complete look at all project images, click here.
One day I started standing at work. I’m not sure why, but it seemed like a good thing to do so I found a nice standing desk and replaced my old desk and chair. Since it’s been about 12 years and I’m still standing, I guess it’s worked well.
Among other things, you use more muscles to stand and continually are making micro movements to stay upright. This turns out to be beneficial for both your physical and mental health. Even better, it shortens the length of time people want to be in your office. They get to stand too. Unless we need to sit.
I’m Shaun Mannix, President of Transwall; designer, manufacturer, and installer of high performance walls and related office products. I’ve been in the wall segment of the contract interiors business since 1998.Transwall was founded in 1963. We just launched several new products and a wonderful new website. I decided the new website gives me the chance to do something I’ve always wanted to do: share my thoughts on the good, the bad, the interesting, and the bizarre in the world of walls and office design, construction, and outfitting.
I’ve been thinking about walls, and ceilings and doors, for some time. Proper, timely, and quality design and construction lead to your getting maximum utility from your space and having an exceptional experience. Lousy design, missed deadlines, and poor quality…not so good.
Back when I was a kid, about the time of the Cuban Missile Crisis, mom insisted dad build a fallout shelter in our basement. Dutifully, dad got started.
As Khrushchev blinked and the crisis ended, dad still had not completed the project. It was a great shelter although lacking a roof and door it was a bit useless against nuclear attack.
This experience still resonates with me when I walk through our operation and think about commercial construction. All the pieces need to come together from initial design through completing the final punch list.
It’s all about creating an exceptional client experience through anticipating the issues, responding to the needs, and executing precisely. It’s not enough to have excellent design or quality manufacturing or timely construction. All the parts need to come together precisely and delight the client. It’s all about every single person involved in the process being passionate about the product and process, while creating an exceptional client experience.
I look forward to sharing thoughts every few weeks and hope you comment on the musings and miscellaneous ramblings. I’d like to have a dialogue with you about all things wall and ways to improve the experience for all of us.
One last thing. About that standing desk. President Kennedy stood at work due to a bad back. Standing felt better and strengthened his back. My back feels fine and I’ve never aspired to be a Kennedy. But he is good company to stand with.