The contract office furniture industry’s premier landlord and show promoter, The Mart, brought its eastern regional version of its crown jewel NeoCon to Philadelphia last week.
The show had previously run for 15 years in Baltimore and the venue change was most welcome! Not only did the sun’s rays shine through the Convention Center’s west end on Thursday, the traffic and buzz were both strong.
We called our display and presentation our Big, Fat, Italian Wedding. So named due to the fact that we elected to display the premier glass office front product from our good friends and exclusive partner, Doimo Office, from Treviso, Italy. Sergio Lion, Diomo’s leader for the wall division and the designer of the displayed product (“Silence”) truly helped to round out our presentation.
Like any wedding, many months of planning and spending preceded the event. Pre-wedding day jitters were soothed by the confidence that we had ordered all materials early and took the time to pre-assemble our display 3 weeks prior to the show.
Back in the day, such thoughtful advanced planning would have been unheard of, and absolutely a complete buzz-kill. Who hasn’t had the incredible rush of adrenaline the day before a big to-do, awaiting the arrival of the Fed Ex courier with the vital missing or damaged part? What a rush it was!
Instead, boring, methodical and careful planning resulted in our best trade-show performance yet.
Thanks to all who stopped to say hello to us, Sergio, Olieve, and Sandra. We had some terrific exchanges of ideas and new opportunities.
It looks like we will be back for NeoCon East/Philly 2 next year. Time to start planning now.
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