I have a confession to make. Writing this blog was not my idea, nor my desire. Our marketing team kept after me until I agreed. They went on about how with the fantastic new website we were launching it was the perfect time for our customers and prospects to get to know what Transwall leadership might be thinking about. In the dark art of Search Engine Optimization (SEO) things like regularly-posted blogs contribute to growing organic web search results.
Well, an interesting thing happened on the journey to this, the 14th posting. I found that I actually like writing this every week or so. It’s forced me to make sure I spend some time each week thinking about how we’re doing, what we’re working on, how we can improve, and what I’ve been thinking about that would be useful to you, our loyal fans, prospects, and random interested people.
Sure, in my role as president, I always am thinking about those things. But thinking about them with a regular blog in mind changes the thinking. It gets me more focused, brings more clarity, causes me to pay attention to things around me more carefully, and seems to get the creative juices flowing in a more powerful and ongoing way.
To my amazement…and our marketing team’s foresight…some people are reading this, and sharing some nice comments. So thanks for reading and especially for the comments. Pass along a link to anyone you know who might enjoy a bit of my musing on business life on a regular basis.
A touch more ‘Full Disclosure’: writing the blog also gives me a chance to brag a bit about some of our recent exciting accomplishments:
– Topping off the first two phases of Twitter’s new HQ in NYC
– The award of Politico’s offices in Washington
– Celebrating the completion of our 80th branch office successfully installed for TD Ameritrade.
These come on the heels of completing the manufacture and on time installation of two record-setting projects for agencies of the Federal Government: over 6 miles of moveable walls in 2014.
Writing it gives me a chance to share things we’ve doing that have improved our operations and could be useful to other companies. Our partnership with the local VA Hospital where we bring recovering vets on board and help them return to the civilian workforce comes to mind.
Writing it gives me a chance to give all the credit to our employees who are an amazingly knowledgeable and dedicated bunch. They are driven to turn out the highest quality work to meet our client’s exacting standards. It’s clear that if you get the right people into the right seats, give them clear objectives and metrics, allow them freedom to act, and hold them accountable for what they do while rewarding them properly, they push themselves to be their best. Managing such an organization is so much easier.
Most fun of all, writing it has given me a chance to reach out and share my thoughts with all of you. Best of all, you’ve reached back. One thing I’ve known for a long time is there are a lot of smart people out there with ideas I’d like to know about. This blog gives me an ongoing way to keep a dialogue going.
So I’m ending with a request. Be an active partner in this blog. Keep on reading and trying out things I mention are working for us, and write back. Post a comment and share an idea about something working well for you. The more we share ideas the better it will be for all of us and our companies. I look forward to hearing from you.
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